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Insights from decades of experience working with data.
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Retention is the New Battlefield: Boosting Customer LTV with Data
By
Kevin Omwega
July 23, 2025
“The Retention Revolution” shows how leading DTC brands are focusing on retention to boost revenue 15–95%.
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15 min read
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The iOS 14 Reckoning: How App Tracking Transparency Reshaped eCommerce
By
Kevin Omwega
July 14, 2025
“The iOS 14 Reckoning” shows how changes in Apple's tracking transparency reshaped eCommerce.
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10 min read
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Data or Die: Adopting a Data-Driven Mindset as a DTC Founder
By
Kevin Omwega
July 9, 2025
“Data or Die” shows how DTC brands win by using first-party data to lower acquisition costs and drive profit.
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8 min read
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Pen and Paper AI and Klaviyo User Guide
By
Kevin Omwega
July 7, 2025
How to get started with Pen and Paper AI to create high-impact Klaviyo flows that recover lost customers and drive revenue.
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5 min read
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