Customer Stories

Moving from Shopify’s native tracking to Pen and Paper AI in our Klaviyo setup was transformative. We now capture 3× more shoppers in our email and ad audiences, most of them we lost due to iOS 17’s privacy changes, and our customer retention rate climbed by 30%. Better insights into real-time behavior have boosted our customer lifetime value by 25%—and we’re seeing sustainable growth month over month.

Content-based recommendations like ‘Complete your room’ and ‘If you like this, you’ll love this’ are about deconstructing the brain of a stylist—unlocking the psyche of what your customer wants to see next.

Personalization is the definition of luxury—anticipating what customers didn’t even know they needed. You need to deeply connect with what they truly value, not what a machine dictates they should care about.