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Highlights
- 20-minute setup delivered 49% ROAS boost and 28% CAC reduction
- Facebook Conversions API bypassed iOS tracking blocks, capturing 95%+ of conversion data
- Automated Klaviyo flows replicated founder's personal styling approach at scale
- 1.5-week ROI proved immediate impact for busy creative entrepreneur
Key Stats
- +49% ROAS on Facebook ads
- -28% customer acquisition cost
- +52% cart abandonment emails sent
- +40% additional revenue from month prior
The Scaling Paradox
Singer-songwriter turned fashion entrepreneur Archie T. Comma had a superpower: people would literally walk up to him on the street, ask about his outfit, and buy from his store Whatsthemove on the spot. His six-figure brand was built on these magic moments of personal connection.
But here's the problem with superpowers—they don't scale. Archie couldn't be everywhere at once.
As a tech-savvy creative juggling music, design, and business, he knew exactly what needed to happen: replicate that personal styling experience online and put it on autopilot. The question was how to bottle lightning.
The Mission
Turn street-level personal styling into scalable digital experiences
- Clone the personal touch that made in-person sales inevitable
- Fix broken ad tracking caused by iOS updates and browser blocks
- Build an autopilot system that works while Archie creates
- Scale beyond geography without losing the human connection
The Roadblocks
- The scaling curse: His greatest strength (personal connection) couldn't grow beyond his physical presence
- iOS privacy apocalypse: Facebook ads were flying blind with 50% of conversion data missing
- Creative time crunch: Success demanded systems that ran themselves—no babysitting allowed
- Fragmented customer journeys: Shoppers fell through cracks between platforms
The 20-Minute Transformation
Facebook CAPI: Seeing in the Dark Again
- Server-side tracking restored the missing 50% of conversion data
- 95%+ match rates gave Facebook's algorithm the fuel it needed
- Bid optimization finally had complete data to work with
Klaviyo: Digital Stylist on Autopilot
- Hour 1: "Noticed you checking out this piece... What's the Move?" (personal touch + discount)
- Day 1: Social proof + "complete your look" suggestions (digital styling session)
- Day 3: Offer + scarcity (closing the sale like Archie would in person)
Each email felt like Archie was personally curating the experience—because the system learned from how he actually talks to customers.
The Results That Matter
The Real Win: Archie got his time back while the business grew faster than ever.
"People always ask how I got into fashion from music and tech. The truth is, I never left any of it behind—I just found a way to make them all work together. Now my personal styling approach reaches customers I'll never meet in person, and it feels just as authentic. The system literally thinks like I do, but it never sleeps."– Archie T. Comma, Founder, Whatsthemove
The Bottom Line
ROI in 1.5 weeks. Personal touch at infinite scale. Creative freedom restored.
Archie proved that the best technology doesn't replace human connection—it amplifies it. His street-level styling superpower now works 24/7, reaching customers across the globe with the same personal touch that built his brand one conversation at a time.
Ready to scale your personal touch? See how we can bottle your magic in 20 minutes.
Beyond Theory: See How Our CDP Recovers Your Missing 40% Revenue
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