Turn your data into
revenue
Track every customer action, optimize your marketing, and increase the effective of your ad spend by up to 40%—all in one powerful platform built specifically for Shopify merchants.
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Plug and play set up
Launch in minutes
No coding whatsoever
Join the top 1% of Shopify brands
Pen and Paper captures all customer interactions in real-time—from first click to purchase—giving you the complete picture of your customer journey. With Customer 360, Conversion Tracker and Marketing Co-Pilot dashboards, you can:
View customer journeys
understand the drop off points
Track 100% of conversions
across mobile, website and POS
Optimize ad campaigns
with attribution and CAPI re-targeting
Measure marketing ROI
with customized dashboards
Understand Shopper Behavior
Problem: 92% of marketing managers say they are "flying blind" and don't know what leads to a sale on the web.
We help you to see your entire customer journey in real-time as it unfolds. From browsing, clicks, add-to-carts, to purchases, and understand exactly what drives purchases and loyalty.
We help you to see your entire customer journey in real-time as it unfolds. From browsing, clicks, add-to-carts, to purchases, and understand exactly what drives purchases and loyalty.
View every interaction shoppers have with your store
Identify drop-off points and reduce cart abandonment
Segment customers based on behavior patterns
Create personalized experiences that convert up to 15% better
Optimize your Ad Spend
Problem: 68% of marketing managers spend more than 2 hours a day chasing data.
We bring all first-party customer data into one dashboard so you can track every campaign's performance in real-time, and re-allocate your budget for maximum ROI.
We bring all first-party customer data into one dashboard so you can track every campaign's performance in real-time, and re-allocate your budget for maximum ROI.
Track return on ad spend (ROAS) across all channels in real-time
Improve targeting accuracy by up to 25%
Optimize ad spend and reduce customer acquisition costs by 30%
Measure true campaign performance across platforms and devices
Ensure Data Integrity
Problem: 93% of CAPI integrations are ineffective because they miss key customer information.
We help you setup and manage conversion APIs and automatically send 100% of your conversions to your ad platforms—even with iOS and Meta privacy changes.
We help you setup and manage conversion APIs and automatically send 100% of your conversions to your ad platforms—even with iOS and Meta privacy changes.
Eliminate duplicate tracking and ghost attribution
Blend first-party and server-side data for complete coverage
Maintain 99.9% tracking accuracy even with iOS 17
Stay compliant with GDPR, CCPA, and future privacy laws
Proven Results with Leading Shopify Brands
We've helped top Shopify brands track millions of customer interactions and improve their marketing metrics including:
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Customer Acquisition Cost
Conversion Rates
Average Order Values
Customer Lifetime Value
↓30%
Wasted Advertising Spend
↑25%
Campaign Conversions
↑40%
Customer Lifetime Value
Why leading Shopify brands choose us
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Built exclusively for Shopify
The only customer data platform specifically designed for Shopify stores, with native integrations.
Lightning
Fast Setup
Get started in 15 minutes with zero coding required. Start collecting valuable customer data immediately.
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Real-Time Tracking
99.9% tracking accuracy with sub-second processing, ensuring you never miss a customer event.
Privacy-First Architecture
Built to handle iOS updates, GDPR, and CCPA requirements while maintaining 100% coverage.
Customer Feedback
The difference between GA4 and Pen and Paper is night and day. We finally have reliable attribution across all channels, even with iOS 17, and the real-time behavioral tracking has allowed us to create segments that convert 3x better than our previous targeting. Our ROAS improved by 45% in the first quarter alone, and we've scaled our ad spend from $50K to $300K monthly with confidence.
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Charles Dubois
Chief Marketing Officer, Fashion Retailer
Customer Feedback
Content-based recommendations like ‘Complete your room’ and ‘If you like this, you’ll love this’ are about deconstructing the brain of a stylist—unlocking the psyche of what your customer wants to see next.
Product Director
Neiman Marcus
Customer Feedback
Personalization is the definition of luxury—anticipating what customers didn’t even know they needed. You need to deeply connect with what they truly value, not what a machine dictates they should care about.
Director
Macy's
Turn data into your marketing superpower
Find out how much money you could save by unlocking the power of your customer data.
Why our customers love us?
We empower Shopify merchants to compete and win in the digital commerce landscape by providing customer data and intelligence in a way that drives measurable results.
We've never had this level of insight into our customers. Our marketing ROI has skyrocketed!
Lisa M.
CMO, Fashion Retail
Tracking conversions accurately used to be a nightmare. Now, I can see everything in real-time.
Mark T.
Growth Manager, Beauty & Skincare
Being Shopify-first makes all the difference. Setup was seamless, and the insights are incredible!
Sarah K.
Founder, DTC Apparel
Finally, a tool that helps us track shopper intent, not just purchases. This changed how we engage customers!
James R.
Director of E-commerce, Home Goods
Having an all-in-one tracking solution means no more guessing. It’s made decision-making effortless!
Olivia D.
Head of E-commerce, Pet Supplies
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