Turn your data into
revenue
Increase your revenue by up to 40% using data you can already capture today but don't.
Built specifically for Shopify merchants who use Klaviyo.
Built specifically for Shopify merchants who use Klaviyo.
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Plug and play set up
Launch in minutes
No coding whatsoever
Pen and Paper solves your sales problem using your data
Shopify and Klaviyo are great, but they are not data companies. We help you capture the 40-50% of shoppers your current tracking misses—blind spots most brands don't even realize exist. Here's how we do it:
Capture 99.9% of Shopper Events
within modern browser and iOS privacy frameworks
Restore 40-50% More Customers
by stitching together identities across devices and sessions
Get Real-Time Journey Visibility
see every click, view and add-to-cart as it happens
Auto-Enrich Customer Events
feed Klaviyo campaigns with full contact and geo details
Server + Browser-Side Collection
so your data pipeline never misses an interaction
GDPR-Compliant by Design
maintain privacy standards while capturing 1st party data
Proven Results with Leading Shopify Brands
We've helped top Shopify brands track millions of customer interactions and improve their revenue including:
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Customer Retention
Conversion Rates
Customer Reach
Customer Lifetime Value
↑50%
Customer Audience Reach
↑40%
Revenue from Existing Customers
↓30%
Wasted Advertising Spend
What Pen and Paper can do for Shopify store owners
Boost marketing reach and performance
We bring first-party customer data and event metrics that allows you to expand your marketing reach by 40-50%.
Unlock powerful event triggers - Capture critical events that Shopify and Klaviyo miss such as Checkout Updated, Product Viewed, Active On Site, Cart Viewed
Target 40-50% more customers - Apply enhanced triggers to your existing Klaviyo metrics and reach shoppers you're currently missing
Drive 40% additional revenue - Identify and recover abandoned carts and repeat business from customers your current tracking overlooks
See complete shopper journeys
We help you to see your entire customer journey across all devices from browsing to purchase.
Robust data collection - Move beyond fragile browser-based tracking to a combined server and browser side approach that works when browsers block cookies
Cross-device identification - Connect customer journeys even when shoppers switch from phone to laptop or use multiple browsers
Ad blocker & iOS compatible - Collect consented data within the framework of iOS privacy settings and browser configurations
Extended tracking duration - Maintain visitor identification for 365 days instead of Safari's 7-day limit
GDPR compliant - Fully compliant with global data privacy regulations to protect you and your customers
Turn anonymous visitors into sales
We help you track 99.9% of your customer events automatically —even with iOS and Meta privacy changes.
Combined server and browser side tracking - Reliable, privacy-respecting data that works within modern privacy frameworks
Visitor matching technology - When we identify a user, we go back in time and stitch all their past events together so you know their complete historical journey
Comprehensive data enrichment - Enhances all user data with known attributes (name, email, location, device) before sending it downstream to Klaviyo
Real-time journey visibility - See shopper events and their full journey in real-time as they happen
Why leading Shopify brands choose us
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Built for Shopify and Klaviyo
Specifically built for stores that use both Shopify and Klaviyo.
Lightning
Fast Setup
Get started in 20 minutes with zero coding and let us do the heavy lifting.
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Real-Time Tracking
99.9% tracking accuracy to ensure you never miss a customer event.
Privacy-First Architecture
Built to handle iOS updates, GDPR, and CCPA requirements.
Customer Feedback
Moving from Shopify’s native tracking to Pen and Paper in our Klaviyo setup was transformative. We now capture 3× more shoppers in our email and ad audiences, most of them we lost due to iOS 17’s privacy changes, and our customer retention rate climbed by 30%. Better insights into real-time behavior have boosted our customer lifetime value by 25%—and we’re seeing sustainable growth month over month.
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Charles Dubois
Chief Marketing Officer, Fashion Retailer
Customer Feedback
Content-based recommendations like ‘Complete your room’ and ‘If you like this, you’ll love this’ are about deconstructing the brain of a stylist—unlocking the psyche of what your customer wants to see next.
Product Director
Neiman Marcus
Customer Feedback
Personalization is the definition of luxury—anticipating what customers didn’t even know they needed. You need to deeply connect with what they truly value, not what a machine dictates they should care about.
Director
Macy's
Discover your untapped revenue potential
Get started today to unlock the power of your customer data.
Hear from our customers
We empower Shopify merchants to compete and win in the digital commerce landscape by providing customer data and intelligence in a way that drives measurable results.
We measured a 42% increase in our remarketing audience size within the first month of using Pen and Paper, with particularly strong improvements among our iOS users.
Lisa M.
CMO, Fashion Retail
Pen and Paper paid for itself in the first week by identifying abandoned carts that our tracking missed completely, especially from Apple users who are big spenders.
Mark T.
Growth Manager, Beauty & Skincare
Our return on ad spend increased by 47% after implementing Pen and Paper. We're now marketing to customers we were completely missing before.
Sarah K.
Founder, DTC Apparel
Pen and Paper transformed our Klaviyo tracking and within two weeks we saw a 30% lift in email revenue. Their team also proactively offers data-driven suggestions along the way.
Alex C.
CEO, Home & Goods Store
Frequently Asked Questions
Everything Shopify Merchants Need to Know about Pen and Paper
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